CRM and automation for fashion brands.
Updated
Where do fashion brands lose money?
Instagram and Telegram live off the record.
Orders and questions arrive in DMs on a personal phone, invisible to the owner and lost when a manager leaves. We land Instagram and Telegram in the CRM, attached to the contact and the deal.
No KPI, no plan-vs-fact, no manager view.
The owner cannot see who sells, what converts or how units track against plan. We build the management dashboards: KPI by manager, sales by month, plan-vs-fact on units sold.
Upsell and cross-sell go untracked.
The second dress, the matching accessory — nobody measures whether it happens. We add upsell and cross-sell fields, visible to the owner, so the behaviour is tracked and coached.
The website drowns managers in repeat questions.
Size, availability, delivery — the same questions, all day, eating selling time. We add an AI site consultant that triages them and hands real buyers to a manager.
What does an Auspex rollout look like for fashion brands?
- 01
Map the sales conversation.
Two days over screen-share. Every channel a buyer talks on, every place an order is taken, every metric the owner wishes they had.
- 02
Put social on the record.
Instagram and Telegram (and telephony) into the CRM, attached to contact and deal — so the conversation survives a manager leaving and the owner can see it.
- 03
Build the management dashboard.
Manager KPI, sales by month, financial history by client, plan-vs-fact on units sold, upsell and cross-sell — with the sensitive fields visible only to the owner.
- 04
Add an AI site consultant.
Where inquiry volume warrants it, an AI chat on the site answers size, availability and delivery and hands real buyers to a manager inside the CRM.
What changes for fashion clients?
Which systems do we build on?
- Bitrix24 (CRM + telephony)
- Instagram + Telegram open channels
- BI dashboards (KPI, plan-vs-fact, upsell)
- AI website consultant
- Owner-only fields and access model
Fashion sells in the DM, and the DM is where the data dies. Put the social channels on the record, build the dashboard the owner actually asks for — KPI, plan-vs-fact, upsell — and you can finally coach what you can see. Bitrix24 carries omnichannel, BI and an owner-only access model without a per-seat surprise as the team grows.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →How it played out
Wedding-dress brand
Evening & bridal dress salon with its own atelier
Online women’s clothing brand
Frequently asked
01 Do you connect Instagram and Telegram to the CRM?
Yes, natively. Instagram and Telegram messages land in the CRM attached to the contact and the deal — off personal phones, on the record, so the conversation survives a manager leaving.
02 What management reports can you build?
The ones owners actually ask for: manager KPI, sales by month, financial history by client, plan-vs-fact on units sold, and upsell / cross-sell — with sensitive fields visible only to the owner.
03 Can sensitive fields be hidden from staff?
Yes. The access model lets margin, upsell and owner-level analytics stay visible only to the owner or a chosen role, while managers see only what they need.
04 Can you add an AI consultant to our online store?
Where inquiry volume justifies it, yes — an AI site chat that answers size, availability and delivery, then hands real buyers to a manager inside the CRM with the conversation attached.