CRM and automation for distribution.
Updated
Where does distribution lose money?
Account managers buried in reconciliations.
Order status, balances, claims, documents — every dealer asks the same things, and two managers cannot cover hundreds. We structure the requests so routine lookups stop eating the manager’s day.
The dealer base and orders split from 1C.
Stock and orders live in 1C; relationships live in a manager’s head. They never meet. We read 1C (read-only) into the CRM so the account manager sees stock, orders and history on one card.
Multi-line orders, one flat pipeline.
Several product lines, each with its own logic, crammed into one funnel. We build per-line workflows so a fertilizer order and a profile order do not share a broken pipeline.
Documents and claims by hand.
Acts, invoices, claim records assembled manually per dealer. We generate documents from the deal and log claims against the contact.
What does an Auspex rollout look like for distribution?
- 01
Map the wholesale flow.
Two days with sales and account management. Dealer onboarding → order → fulfilment → reconciliation → claim → repeat. Multi-line logic surfaced.
- 02
Wire 1C and the dealer base.
1C (read-only SQL or API) for stock and orders, dealer base imported and segmented. The account manager sees everything on one card.
- 03
Build per-line pipelines.
Separate workflows per product line, B2B sales automation, account-manager assignment and load balancing.
- 04
Automate documents and self-service.
Document generation (acts, invoices), claim logging, and a 24/7 assistant for routine dealer questions — reconciliations, order status, documents.
- 05
Coordinate the account-management team.
Fulfilment handoffs, claim resolution and reorder follow-ups become tasks with owners, and account managers coordinate per dealer in one internal thread instead of scattered calls.
What do distribution clients typically see?
Which systems do we build on?
- Bitrix24 (CRM + tasks + telephony)
- 1C integration (read-only) — stock, orders, balances
- Per-line B2B sales pipelines
- Document generation (acts, invoices, claims)
- Dealer self-service assistant (Telegram)
- Task management + internal chat (account-manager coordination)
B2B distribution is a memory-and-reconciliation business. When a few account managers cover hundreds of dealers, the win is taking routine lookups off their plate and putting stock, orders and history on one card. Read 1C into the CRM, split the pipeline by product line, automate the documents — and managers go back to selling.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →How it played out
Agricultural machinery & parts distributor
Livestock company (pig trading)
Frequently asked
01 Do you integrate with 1C?
Yes — commonly read-only SQL or API for stock, orders and balances, written into the CRM so the account manager works from one card. We have done this for distribution clients with large dealer networks.
02 Can the system handle several product lines?
Yes. We build per-line pipelines so each product line keeps its own logic and stages instead of being forced into one flat funnel.
03 Can dealers self-serve routine requests?
Yes — a 24/7 assistant can cover the main dealer request types (reconciliations, order status, documents), escalating the rest to a manager. We built exactly this for a maker serving 500+ dealers.
04 How long for a distributor with a large dealer base?
Typically 4–8 weeks depending on 1C integration depth and the number of product lines. Base import and 1C wiring are the main variables, not the CRM setup itself.