CRM and automation for food & beverage.
Updated
Where does money leak in food & beverage?
Orders from the site never reach accounting.
A customer orders online, but the deal never lands in 1C — so the warehouse, the invoice and the courier are out of sync. We wire a site → CRM → 1C flow so every order is one record from checkout to dispatch.
Payment links and notifications break.
The pay-by-link points at the wrong entity, the Telegram confirmation never fires, and the customer calls to ask if the order went through. We generate payment links tied to the right requisites and automate the confirmations.
The catalogue drifts — cakes, vintages, SKUs.
A line on the site is sold out in the shop, a new vintage is missing online. We keep the product catalogue synced between accounting and the storefront, so what sells is what exists.
Delivery slots and intervals get lost.
The interval the customer chose never travels to the courier, and a cake arrives at the wrong hour. We carry delivery fields and time-slots straight through the order, end to end.
What does an Auspex rollout look like for food & beverage?
- 01
Map the order flow.
Two days over screen-share with sales and operations. Every channel an order arrives on, every hand-off to accounting and delivery, every point where one breaks.
- 02
Wire site → CRM → accounting.
Online orders become deals in the CRM and post into 1C — catalogue, requisites and stock synced — so checkout, invoice and warehouse read the same truth.
- 03
Automate payment and confirmations.
Payment links generated against the correct entity, Telegram and email confirmations on order events, delivery slots carried through to dispatch — no agent dialling to confirm.
- 04
Connect channels and the storefront.
Web forms, messengers and (where it pays) an AI site consultant that answers price, stock and delivery questions and hands the rest to a manager.
What changes for food & beverage clients?
Which systems do we build on?
- Bitrix24 (CRM + order funnel)
- Two-way accounting (1C) integration
- Payment links + instalment options
- Telegram / email order notifications
- AI website consultant + omnichannel intake
In food and beverage the product is perishable and the margin is thin, so the order has to flow without re-keying. Get site, CRM and accounting reading the same order, automate the payment and the confirmation, and the leaks between systems close on their own. Bitrix24 carries the funnel, the automation and the storefront integration without a per-seat surprise as volume grows.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →How it played out
Bakery & confectionery with delivery
Frequently asked
01 Do you integrate online orders with our accounting system (1C)?
Yes — that is the core of a food & beverage rollout. Orders from the site become deals in the CRM and post into 1C with catalogue, requisites and stock synced, so checkout, invoice and warehouse stay in step.
02 Can customers pay by link and choose a delivery slot?
Yes. We generate payment links tied to the correct legal entity and carry delivery fields and time-slots through the order to dispatch — with automated Telegram or email confirmations on the way.
03 We sell perishable goods with a changing catalogue — can the CRM keep up?
It is built for it. The product catalogue stays synced between accounting and the storefront, so a sold-out line is sold out everywhere and a new vintage or seasonal item appears online without manual edits.
04 Can you add an AI consultant to the website?
Where the inquiry volume justifies it, yes — an AI site chat that answers price, availability and delivery questions, processes attachments where relevant, and hands the rest to a manager inside the CRM.