CRM and automation for logistics.
Updated
Where does logistics lose money?
An order status nobody can confirm.
“Where is my shipment?” — and the answer is a call to the driver and a guess. We tie order and shipment status to the CRM, so status is one lookup, not three.
Manual status updates eat the day.
Someone calls the customer at every stage, or nobody does. We automate status-change notifications and dispatch hand-offs, so the customer is informed without an agent dialling.
WhatsApp is the main channel and it is invisible.
Customers message on WhatsApp; it lives on a personal phone, off the record. We land WhatsApp Business in the CRM, attached to the order and the contact.
Several brands, one switchboard, no routing.
Customers bounce between numbers; agents pick up calls meant for another desk. We add multi-company telephony routed by line, company and building, so the right person answers with the contact on screen.
What does an Auspex rollout look like for logistics?
- 01
Map the order flow.
Two days with dispatch and customer service. Order lifecycle, hand-offs, channels and (for multi-company groups) inbound by company and line.
- 02
Unify orders in the CRM.
Order and shipment status, customer history and documents in one record, so confirming a status is one lookup, not a call to the driver.
- 03
Automate updates and hand-offs.
Status-change notifications to the customer, dispatch hand-offs and task assignments fire automatically — no one has to remember to call.
- 04
Connect the channels.
WhatsApp Business, email and web forms into the CRM, attached to order and contact — plus centralized multi-company telephony where the group needs it.
What do logistics clients typically see?
Which systems do we build on?
- Bitrix24 (On-Premise or Cloud)
- Order & shipment status tracking
- Automation: status notifications + dispatch hand-offs
- WhatsApp Business API + omnichannel intake
- Multi-company telephony (SIP, routing by line / building)
Logistics lives or dies on coordination, and coordination starts at the order record. Put order status one lookup away, automate the updates, and the customer stops chasing while the dispatcher stops guessing — with multi-company telephony connected where a group needs it. Bitrix24 — cloud or on-premise — carries CRM, automation and omnichannel without a per-seat surprise as you add brands.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →How it played out
Logistics holding
Logistics group with an accounting firm
Frequently asked
01 Can you route calls across several companies / brands?
Yes — that is a core capability. One telephony core routes across several companies and brands by line, company and building. The right desk answers, with the contact already on screen.
02 Cloud or on-premise?
Either. Some clients run Bitrix24 On-Premise for control and data residency; many are happy on cloud. We choose based on your compliance and IT constraints.
03 Do you integrate WhatsApp Business?
Yes, natively. WhatsApp messages land in the CRM attached to the order and contact — off personal phones, on the record, answered from the CRM.
04 Can drivers and field agents use it mobile without roaming costs?
Yes. Centralized telephony plus a mobile CRM give unified call history and access on the road without per-call roaming charges.