Bitrix24 vs HubSpot
Which is cheaper for a 20- or 50-person team, Bitrix24 or HubSpot?
The answer flips by tier. At zero budget HubSpot wins: its free plan covers unlimited users, while Bitrix24's free tier is limited to one or two users with basic CRM. On paid plans the picture reverses, because Bitrix24 charges a flat rate per organization and HubSpot charges per seat. With 20 users on annual billing, Bitrix24 Standard costs 87 € a month for the whole company; HubSpot Sales Hub Starter costs 20 × 15 = 300 € a month, and Professional 1,800 €. At 50 users Bitrix24 is still 87 € a month, while HubSpot Starter reaches 750 € and Professional 4,500 € a month plus a 1,470 € onboarding fee. The gap widens with every hire, which is why a budget-sensitive company that expects to grow usually ends up on Bitrix24. The exception is a team whose main workload is marketing automation and content, where HubSpot's higher tiers buy capability Bitrix24 does not have.
Which platform fits which kind of team?
Bitrix24 fits a company that needs several tools at once and wants them in one place. It ships native telephony with SIP trunks, call recording and IVR, native open channels for WhatsApp Business, Telegram, Instagram and more than twenty other messengers, CoPilot AI on every plan including the free one, and an On-Premise edition with a full source-code licence for teams that must keep data in-house. HubSpot fits a team whose growth engine is marketing. Its automation is best-in-class, with multi-channel sequences, A/B testing and lifecycle campaigns, and it includes a native CMS with landing pages, which Bitrix24 does not offer at all. HubSpot's Breeze AI sits on higher tiers and is credit-based, and telephony comes as an add-on through Aircall, RingCentral or similar. On time-to-go-live, Auspex Bitrix24 projects take two to four weeks; vendor and partner estimates for HubSpot run three to six.
What about Ukraine, migration and who implements what?
Availability decides the question for some readers before pricing does. Since 1 June 2023, under National Security and Defence Council sanctions, Bitrix24 is unavailable to companies operating in Ukraine: portals were disconnected and data deleted. HubSpot remains available there, and Ukrainian readers of this site are routed to the guide on the best CRM for a Ukrainian business instead. Elsewhere, migration is not a blocker in either direction. Auspex moves companies from HubSpot to Bitrix24 as part of implementation: contacts, companies, deals, activities, custom fields and email history all come across. One honest caveat on authorship: Auspex implements Bitrix24 as a Gold Partner and does not implement HubSpot, so the HubSpot read in this comparison is analytical, built on official pricing and product documentation rather than hands-on delivery. Bitrix24 is also GDPR-ready, with an EU cloud hosted in Germany, audit logs, data-export tools and a DPA on request.
| Feature | Bitrix24 | HubSpot | Winner |
|---|---|---|---|
| Pricing model | Flat rate per organization (user-capped tiers), Cloud or On-Premise | Per-seat tiers, Cloud only | Bitrix24 |
| Free plan | Yes — 1–2 users, basic CRM | Yes — unlimited users, limited features | HubSpot |
| Cost at 20 users (annual billing) | Standard — 87 €/mo flat | Sales Hub Starter — 20 × 15 = 300 €/mo; Professional — 1,800 €/mo | Bitrix24 |
| Cost at 50 users (annual billing) | Standard — still 87 €/mo | Starter — 750 €/mo; Professional — 4,500 €/mo + 1,470 € onboarding | Bitrix24 |
| Self-hosted (On-Premise) option | Yes — full source-code license | No, cloud only | Bitrix24 |
| Bundled telephony / SIP trunks | Native, with call recording + IVR | Add-on (Aircall, RingCentral, etc.) | Bitrix24 |
| Marketing automation depth | Solid for sales sequences, basic for marketing | Best-in-class — multi-channel sequences, A/B, lifecycle | HubSpot |
| Content / Blog / SEO toolset | No native CMS | Native CMS Hub + landing pages | HubSpot |
| Built-in AI | CoPilot on every plan, incl. Free | Breeze — higher tiers, credit-based | Bitrix24 |
| Time-to-go-live for SMB | 2–4 weeks (Auspex Bitrix24 projects) | 3–6 weeks (vendor + partner estimates) | Bitrix24 |
| Availability in Ukraine | Not available since June 2023 (NSDC sanctions) | Available | HubSpot |
For a budget-sensitive SMB that needs several tools at once and expects to grow, Bitrix24 is usually the more rational base: flat-rate pricing — 87 €/month for the whole company on Standard, up to 50 users — is hard to beat once a per-seat bill would cover 15–20 people, and bundled telephony, tasks and intranet remove separate subscriptions. HubSpot earns its place when marketing automation, content and a polished SaaS UX are the priority, and you can absorb per-seat pricing plus a one-time onboarding fee as you scale. One hard boundary: since June 2023 Bitrix24 is unavailable to companies operating in Ukraine under NSDC sanctions — Ukrainian businesses should start from our Ukraine CRM guide instead.
Frequently asked
Which is cheaper — Bitrix24 or HubSpot?
It flips by tier. HubSpot's free plan covers unlimited users, so at zero budget it wins. On paid tiers Bitrix24 is far cheaper at scale, because it charges a flat rate per organization: Standard is 87 €/month for up to 50 users. HubSpot is per-seat — Sales Hub Starter at about 15 €/seat means 50 users cost roughly 750 €/month, and Professional (about 90 €/seat) runs into the thousands per month plus a one-time onboarding fee around 1,470 €.
Can I migrate from HubSpot to Bitrix24 without losing data?
Yes. Auspex migrates companies from HubSpot to Bitrix24 as part of implementation: contacts, companies, deals, activities, custom fields and email history move across. Cost and effort hinge on data volume, the number of custom fields, and how many automations and pipelines must be rebuilt by hand — marketing-automation flows have no 1:1 mapping and are recreated.
Does Auspex implement HubSpot too?
No. Auspex implements Bitrix24 as a Gold Partner; the take on HubSpot in this comparison is analytical, based on official pricing and product documentation, not hands-on delivery. We do handle migrations from HubSpot to Bitrix24 as part of a Bitrix24 project.
Which one integrates better with WhatsApp / Telegram?
Bitrix24 has native open-channel integration with WhatsApp Business, Telegram, Instagram and 20+ messengers — out of the box. HubSpot generally relies on Zapier or paid third-party connectors.
Is Bitrix24 GDPR-compliant?
Yes. The EU cloud is hosted in Germany, and Bitrix24 ships with audit logs, data-export tools and a DPA on demand. The On-Premise edition gives full data-residency control.
Is Bitrix24 available in Ukraine?
No. Since 1 June 2023, under National Security and Defence Council sanctions, Bitrix24 is unavailable to companies operating in Ukraine — portals were disconnected and data deleted. Ukrainian businesses should read our guide to choosing a CRM for a Ukrainian business; this comparison targets EU, Spanish and global markets.