CRM and automation for beauty & wellness brands.
Updated
Where do beauty and wellness brands lose money?
Multi-country reference data is a mess.
New markets mean new countries, currencies and rules, bolted on by hand. We set up multi-country reference data so adding a market is configuration, not chaos.
The wrong requisites land on the invoice.
Several legal entities, one careless copy-paste, and the invoice goes out wrong. We tie the correct requisites to each entity so the invoice is right by default.
Telephony, WhatsApp and chatbot live in separate worlds.
The sales rep flips between a phone, a personal WhatsApp and a bot, and the history scatters. We bring telephony, WhatsApp and a chatbot into one CRM desk.
Repeat-purchase customers treated as strangers.
Beauty is a repeat business, but the second order starts from zero. We keep the full customer history so reorders and follow-ups are one click, not a fresh start.
What does an Auspex rollout look like for beauty and wellness?
- 01
Map the sales desk.
A discovery of the markets, the entities, the channels and the repeat-purchase pattern the brand actually runs on.
- 02
Put the team on one CRM desk.
Telephony, WhatsApp and a sales chatbot in one place, attached to the contact — off personal phones and on the record.
- 03
Set up the multi-country plumbing.
Country reference data, the correct requisites per legal entity on every invoice, mandatory fields and widgets, so adding a market is configuration.
- 04
Automate the repeat purchase.
Full customer history with reorder and follow-up flows, plus training, so the second sale starts where the first left off.
What changes for beauty and wellness clients?
Which systems do we build on?
- Bitrix24 (CRM + telephony)
- WhatsApp + sales chatbot
- Multi-country reference data
- Per-entity invoice requisites
- Accounting (1C) integration
Beauty and wellness brands stall when growth across borders outpaces the sales desk. Put telephony, WhatsApp and the chatbot in one CRM, get the requisites and country data right, and keep the full customer history — and a multi-market sales team stops working from memory. Bitrix24 carries the omnichannel desk, the multi-country setup and the accounting integration in one place.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →How it played out
Beauty brand (lash/brow) with exports
Frequently asked
01 Can you support sales across several countries?
Yes — multi-country reference data and per-entity requisites mean adding a market is configuration, not a rebuild, and every invoice carries the correct legal details by default.
02 Do you bring telephony, WhatsApp and a chatbot together?
Yes. Telephony, WhatsApp and a sales chatbot land on one CRM desk attached to the contact — off personal phones, on the record, with one history.
03 We sell the same products repeatedly — does the CRM help with reorders?
It does. Full customer history with reorder and follow-up flows means the second order starts where the first left off, rather than treating a loyal customer as a stranger.
04 Can it handle invoices for several legal entities?
Yes. The correct requisites are tied to each entity, so the invoice goes out right by default instead of relying on a careful copy-paste.