CRM and automation for interior & decor brands.
Updated
Where do interior and decor brands lose money?
Field reps with no route or visit control.
Reps are “out visiting,” but nobody can verify where or when. We add GPS route tracking and visit logging with geolocation, so a visit is a record, not a claim.
Catalogue drifts away from accounting.
Product cards on the portal and the SKUs in 1C disagree, and an order is taken for something that is not really there. We sync the catalogue both ways with accounting.
Geo data is a free-text mess.
Country and city typed by hand, spelled five ways, impossible to report on. We add cascading geo-fields — country → its list of cities — so the data is clean and segmentable.
Retail-point inventory nobody trusts.
What is on the shelf at each point is a guess. We structure retail-point inventory inside the CRM, tied to the product cards.
What does an Auspex rollout look like for interior and decor brands?
- 01
Map catalogue and field work.
A turnkey discovery: product structure, accounting integration, the field-rep model and the geo-hierarchy the business actually uses.
- 02
Sync the catalogue with accounting.
Two-way 1C integration so product cards, requisites and stock match between the portal and accounting — an order is never taken for a phantom SKU.
- 03
Put field visits on the map.
GPS route tracking, visit logging with geolocation, and cascading country → city fields, so a visit is verifiable and the geo data is clean.
- 04
Structure retail-point inventory.
Inventory by retail point inside the CRM, tied to product cards, plus demos and training so the team owns it.
What changes for interior and decor clients?
Which systems do we build on?
- Bitrix24 (On-Premise or Cloud)
- Two-way accounting (1C) integration
- GPS route tracking + visit management
- Cascading geo-fields (country → cities)
- Retail-point inventory
Interior and decor brands lose money in two blind spots — a catalogue that drifts from accounting and field reps you cannot verify. Sync the catalogue both ways, put visits and routes on the map, clean up the geo data, and both blind spots close. Bitrix24 — cloud or on-premise — carries the catalogue integration, the field-visit control and the inventory in one place.
Let's map what this means for your business — in a free 30-minute audit.
Book a free audit →Frequently asked
01 Can you track field reps’ routes and visits?
Yes — GPS route tracking plus visit logging with geolocation turn a visit into a verifiable record rather than a claim, all inside the CRM on the rep’s mobile.
02 Do you integrate the product catalogue with 1C?
Yes, two-way. Product cards, requisites and stock stay matched between the portal and accounting, so an order is never taken for a SKU that is not really there.
03 Can you fix our messy country/city data?
We add cascading geo-fields — pick a country and it offers its list of cities — so the data is clean, consistent and segmentable for reporting.
04 Cloud or on-premise?
Either. Some clients run Bitrix24 On-Premise for control and data residency; many are happy on cloud. We choose based on your IT and compliance constraints.