# CRM & Automation for Logistics — Auspex > CRM and automation for logistics and delivery: order tracking, automated status updates, omnichannel intake and multi-company telephony. Auspex on Bitrix24, since 2015. Source: https://auspex.company/en/industries/logistics/ [Industries](https://auspex.company/en/industries) / LOGISTICS # CRM and automation for logistics. Logistics is a coordination business, and coordination breaks where order status lives in spreadsheets, updates happen by manual phone call, and customer messages scatter across personal phones. Auspex puts orders, status and customer history into one CRM, automates the status updates and dispatch hand-offs, and ties in the channels — including centralized telephony that routes across several legal entities when a group needs it. ↳ THE LEAKS ## Where logistics leaks 01 ### An order status nobody can confirm. “Where is my shipment?” — and the answer is a call to the driver and a guess. We tie order and shipment status to the CRM, so status is one lookup, not three. 02 ### Manual status updates eat the day. Someone calls the customer at every stage, or nobody does. We automate status-change notifications and dispatch hand-offs, so the customer is informed without an agent dialling. 03 ### WhatsApp is the main channel and it is invisible. Customers message on WhatsApp; it lives on a personal phone, off the record. We land WhatsApp Business in the CRM, attached to the order and the contact. 04 ### Several brands, one switchboard, no routing. Customers bounce between numbers; agents pick up calls meant for another desk. We add multi-company telephony routed by line, company and building, so the right person answers with the contact on screen. ↳ HOW WE SHIP IT ## How an Auspex logistics rollout looks 1. 01 ### Map the order flow. Two days with dispatch and customer service. Order lifecycle, hand-offs, channels and (for multi-company groups) inbound by company and line. 2. 02 ### Unify orders in the CRM. Order and shipment status, customer history and documents in one record, so confirming a status is one lookup, not a call to the driver. 3. 03 ### Automate updates and hand-offs. Status-change notifications to the customer, dispatch hand-offs and task assignments fire automatically — no one has to remember to call. 4. 04 ### Connect the channels. WhatsApp Business, email and web forms into the CRM, attached to order and contact — plus centralized multi-company telephony where the group needs it. ↳ OUTCOME ## What logistics clients typically see multi-co one telephony core can route across several companies and branches 1 lookup to confirm an order status, instead of a call to the driver and a guess auto status updates to the customer, instead of an agent dialling at every stage mobile access to orders and history for agents and drivers on the road ↳ STACK ## Stack we typically deploy - Bitrix24 (On-Premise or Cloud) - Order & shipment status tracking - Automation: status notifications + dispatch hand-offs - WhatsApp Business API + omnichannel intake - Multi-company telephony (SIP, routing by line / building) ↳ Our take Logistics lives or dies on coordination, and coordination starts at the order record. Put order status one lookup away, automate the updates, and the customer stops chasing while the dispatcher stops guessing — with multi-company telephony connected where a group needs it. Bitrix24 — cloud or on-premise — carries CRM, automation and omnichannel without a per-seat surprise as you add brands. Let's map what this means for your business — in a free 30-minute audit. [Book a free audit →](#contact) ↳ CASES ## How it played out Logistics · USA ### Logistics holding Problem A multi-division logistics holding on a boxed CRM needed secure password storage by division, management dashboards, reliable backups and group bulk messaging. Solution Boxed-CRM enhancements: a password-vault smart-process with a division access model (master passwords, shared vs personal, rights by division), management dashboards, scheduled portal backups and updates, group bulk messaging, IMAP mail, and custom triggers on field changes. Result A secure per-division password smart-process, dashboards and scheduled backups are live; bulk messaging and IMAP intake configured. Ongoing support across a series of requests. Stack CRM (On-Premise)Smart processesManagement dashboardsScheduled backupsIMAP mailBulk messaging Logistics · Poland ### Freight & forwarding company Problem A Polish freight and forwarding company was rolling out CRM in phases and needed email automation, sales-department processes, contract and power-of-attorney templates, debt collection and omnichannel. Solution A phased CRM rollout (four stages by proposal): base CRM setup, email automation, internal business processes (freight sales + forwarder), online consultations; contract and PoA templates, debt-collection automation, leads and quotes, WhatsApp (two channels) plus Telegram. Result Stages 1–2 delivered (base CRM + email) with demos, sales-department processes and document templates configured, WhatsApp(2)+Telegram omnichannel connected. Support since 2025. Stack CRMEmail automationBusiness processesDocument templatesWhatsApp (2 channels)TelegramDebt-collection automation [All cases →](/en/cases) ↳ FAQ ## Frequently asked 01 Can you route calls across several companies / brands? + Yes — that is a core capability. One telephony core routes across several companies and brands by line, company and building. The right desk answers, with the contact already on screen. 02 Cloud or on-premise? + Either. Some clients run Bitrix24 On-Premise for control and data residency; many are happy on cloud. We choose based on your compliance and IT constraints. 03 Do you integrate WhatsApp Business? + Yes, natively. WhatsApp messages land in the CRM attached to the order and contact — off personal phones, on the record, answered from the CRM. 04 Can drivers and field agents use it mobile without roaming costs? + Yes. Centralized telephony plus a mobile CRM give unified call history and access on the road without per-call roaming charges. ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.