# CRM & Automation for Interior & Decor Brands — Auspex > CRM and automation for interior, decor and home-goods brands: accounting-synced catalogue, field-visit control with GPS routes, cascading geo-fields and retail-point inventory. Auspex on Bitrix24, since 2015. Source: https://auspex.company/en/industries/interior-design/ [Industries](https://auspex.company/en/industries) / INTERIOR & DECOR # CRM and automation for interior & decor brands. Interior and decor brands run on two things the back office rarely sees: a catalogue that has to match accounting, and field reps whose visits and routes nobody can verify. Auspex syncs the product catalogue with accounting, puts field-visit control on the map (GPS routes, visit logging, cascading country → city fields), and structures retail-point inventory. We have built this end-to-end for a growing accessories and home-goods brand across a months-long rollout. ↳ THE LEAKS ## Where interior & decor brands leak 01 ### Field reps with no route or visit control. Reps are “out visiting,” but nobody can verify where or when. We add GPS route tracking and visit logging with geolocation, so a visit is a record, not a claim. 02 ### Catalogue drifts away from accounting. Product cards on the portal and the SKUs in 1C disagree, and an order is taken for something that is not really there. We sync the catalogue both ways with accounting. 03 ### Geo data is a free-text mess. Country and city typed by hand, spelled five ways, impossible to report on. We add cascading geo-fields — country → its list of cities — so the data is clean and segmentable. 04 ### Retail-point inventory nobody trusts. What is on the shelf at each point is a guess. We structure retail-point inventory inside the CRM, tied to the product cards. ↳ HOW WE SHIP IT ## How an Auspex interior & decor rollout looks 1. 01 ### Map catalogue and field work. A turnkey discovery: product structure, accounting integration, the field-rep model and the geo-hierarchy the business actually uses. 2. 02 ### Sync the catalogue with accounting. Two-way 1C integration so product cards, requisites and stock match between the portal and accounting — an order is never taken for a phantom SKU. 3. 03 ### Put field visits on the map. GPS route tracking, visit logging with geolocation, and cascading country → city fields, so a visit is verifiable and the geo data is clean. 4. 04 ### Structure retail-point inventory. Inventory by retail point inside the CRM, tied to product cards, plus demos and training so the team owns it. ↳ OUTCOME ## What changes for interior & decor clients On the map field-rep routes and visits geo-tracked, not taken on trust In sync catalogue and stock matched two-way with accounting Clean geo cascading country → city fields instead of free-text chaos Per point retail-point inventory structured and tied to product cards ↳ STACK ## Stack we typically deploy - Bitrix24 (On-Premise or Cloud) - Two-way accounting (1C) integration - GPS route tracking + visit management - Cascading geo-fields (country → cities) - Retail-point inventory ↳ Our take Interior and decor brands lose money in two blind spots — a catalogue that drifts from accounting and field reps you cannot verify. Sync the catalogue both ways, put visits and routes on the map, clean up the geo data, and both blind spots close. Bitrix24 — cloud or on-premise — carries the catalogue integration, the field-visit control and the inventory in one place. Let's map what this means for your business — in a free 30-minute audit. [Book a free audit →](#contact) ↳ CASES ## How it played out Interior & decor · Ukraine ### Accessories & home-goods brand Problem A growing brand needed a turnkey rollout over roughly six months: CRM card setup, accounting integration, control of field managers and geo-logic by country and city. Solution A turnkey CRM implementation plus accounting integration; GPS route tracking and a client-visit feature with geolocation; cascading “country → list of cities” fields; retail-point inventory via reworked product cards; and a series of demos for the client. Result A roughly 222-hour end-to-end rollout; accounting integration launched and demonstrated; field-visit control with geo-binding in operation. Stack CRM (On-Premise)1C integrationGPS route trackingVisit managementCascading geo-fields [All cases →](/en/cases) ↳ FAQ ## Frequently asked 01 Can you track field reps’ routes and visits? + Yes — GPS route tracking plus visit logging with geolocation turn a visit into a verifiable record rather than a claim, all inside the CRM on the rep’s mobile. 02 Do you integrate the product catalogue with 1C? + Yes, two-way. Product cards, requisites and stock stay matched between the portal and accounting, so an order is never taken for a SKU that is not really there. 03 Can you fix our messy country/city data? + We add cascading geo-fields — pick a country and it offers its list of cities — so the data is clean, consistent and segmentable for reporting. 04 Cloud or on-premise? + Either. Some clients run Bitrix24 On-Premise for control and data residency; many are happy on cloud. We choose based on your IT and compliance constraints. ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.