# CRM & Automation for Food & Beverage — Auspex > CRM and automation for food producers, bakeries, wineries and HoReCa: site → CRM → accounting order flow, payment links, delivery slots and an AI site consultant. Auspex on Bitrix24, since 2015. Source: https://auspex.company/en/industries/food-beverage/ [Industries](https://auspex.company/en/industries) / FOOD & BEVERAGE # CRM and automation for food & beverage. Food and drink is a perishable, high-volume business where money leaks at the seams between systems: an online order that never reaches accounting, a payment link that breaks at checkout, a delivery slot lost between the site and the courier. Auspex has shipped food, bakery, winery and HoReCa rollouts since 2015 — across our largest segment of agri-food and hospitality clients. We make the order flow end to end, sync the catalogue with accounting, and let customers pay by link and pick a slot without a phone call. ↳ THE LEAKS ## Where food & beverage money leaks 01 ### Orders from the site never reach accounting. A customer orders online, but the deal never lands in 1C — so the warehouse, the invoice and the courier are out of sync. We wire a site → CRM → 1C flow so every order is one record from checkout to dispatch. 02 ### Payment links and notifications break. The pay-by-link points at the wrong entity, the Telegram confirmation never fires, and the customer calls to ask if the order went through. We generate payment links tied to the right requisites and automate the confirmations. 03 ### The catalogue drifts — cakes, vintages, SKUs. A line on the site is sold out in the shop, a new vintage is missing online. We keep the product catalogue synced between accounting and the storefront, so what sells is what exists. 04 ### Delivery slots and intervals get lost. The interval the customer chose never travels to the courier, and a cake arrives at the wrong hour. We carry delivery fields and time-slots straight through the order, end to end. ↳ HOW WE SHIP IT ## How an Auspex food & beverage rollout looks 1. 01 ### Map the order flow. Two days over screen-share with sales and operations. Every channel an order arrives on, every hand-off to accounting and delivery, every point where one breaks. 2. 02 ### Wire site → CRM → accounting. Online orders become deals in the CRM and post into 1C — catalogue, requisites and stock synced — so checkout, invoice and warehouse read the same truth. 3. 03 ### Automate payment and confirmations. Payment links generated against the correct entity, Telegram and email confirmations on order events, delivery slots carried through to dispatch — no agent dialling to confirm. 4. 04 ### Connect channels and the storefront. Web forms, messengers and (where it pays) an AI site consultant that answers price, stock and delivery questions and hands the rest to a manager. ↳ OUTCOME ## What changes for food & beverage clients End-to-end orders flow site → CRM → accounting as one record, not three re-keyings Pay by link checkout linked to the right requisites, with automated confirmations In sync catalogue and stock matched between storefront and accounting AI on site price, stock and delivery questions answered without tying up a manager ↳ STACK ## Stack we typically deploy - Bitrix24 (CRM + order funnel) - Two-way accounting (1C) integration - Payment links + instalment options - Telegram / email order notifications - AI website consultant + omnichannel intake ↳ Our take In food and beverage the product is perishable and the margin is thin, so the order has to flow without re-keying. Get site, CRM and accounting reading the same order, automate the payment and the confirmation, and the leaks between systems close on their own. Bitrix24 carries the funnel, the automation and the storefront integration without a per-seat surprise as volume grows. Let's map what this means for your business — in a free 30-minute audit. [Book a free audit →](#contact) ↳ CASES ## How it played out Food & beverage · HoReCa · Ukraine ### Bakery & confectionery chain with delivery Problem A bakery-confectionery with online orders where the site, CRM and accounting were not connected — orders never reached accounting, payment links and Telegram notifications failed, cake items did not show, and delivery intervals were lost. Solution A site → CRM → accounting link: a business process that posts orders to accounting, an order funnel with finalization, payment-link generation (with switchable entity/requisites), Telegram notifications, delivery fields and intervals carried through, and cake-catalogue sync. Result An end-to-end order path site → CRM → accounting with pay-by-link and Telegram notifications; an order funnel and delivery with time-slots. Active support since 2025. Stack CRM1C integrationWebsite on CRM platformBusiness processesPayment linksTelegram notifications Winemaking · e-commerce · Georgia / Ukraine ### Winery & wine-shop chain Problem A winery with online stores across two domains where the product feed from accounting to the site kept failing, and which needed bank instalments, courier delivery and an AI chat on the site. Solution Support and enhancement of the CRM-platform sites plus a catalogue feed from accounting; payment methods (instant bank instalments) and delivery set up; an AI site chat launched with post-processing of answers and file intake for AI analysis. Result A stable accounting → site feed across two domains; instalments and delivery configured; an AI consultant working on the site. A 5+ year partnership. Stack Sites on CRM platform (2)1C → site syncAI website chatInstalment paymentsDelivery integration [All cases →](/en/cases) ↳ FAQ ## Frequently asked 01 Do you integrate online orders with our accounting system (1C)? + Yes — that is the core of a food & beverage rollout. Orders from the site become deals in the CRM and post into 1C with catalogue, requisites and stock synced, so checkout, invoice and warehouse stay in step. 02 Can customers pay by link and choose a delivery slot? + Yes. We generate payment links tied to the correct legal entity and carry delivery fields and time-slots through the order to dispatch — with automated Telegram or email confirmations on the way. 03 We sell perishable goods with a changing catalogue — can the CRM keep up? + It is built for it. The product catalogue stays synced between accounting and the storefront, so a sold-out line is sold out everywhere and a new vintage or seasonal item appears online without manual edits. 04 Can you add an AI consultant to the website? + Where the inquiry volume justifies it, yes — an AI site chat that answers price, availability and delivery questions, processes attachments where relevant, and hands the rest to a manager inside the CRM. ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.