# CRM & Automation for Fashion & Apparel — Auspex > CRM and automation for fashion and apparel brands: Instagram and Telegram on the record, manager KPI and plan-vs-fact dashboards, upsell tracking and an AI site consultant. Auspex on Bitrix24, since 2015. Source: https://auspex.company/en/industries/fashion/ [Industries](https://auspex.company/en/industries) / FASHION # CRM and automation for fashion brands. Fashion brands sell where the conversation happens — Instagram, Telegram, the website — and that is exactly where the data disappears. Auspex puts social channels on the record inside the CRM, builds the management dashboard the owner actually wants (manager KPI, plan-vs-fact on units sold, upsell and cross-sell), and adds an AI site consultant when the inquiry volume warrants it. Apparel and accessories are one of our larger segments; we have built this exact stack for evening-wear and online womenswear brands. ↳ THE LEAKS ## Where fashion brands leak 01 ### Instagram and Telegram live off the record. Orders and questions arrive in DMs on a personal phone, invisible to the owner and lost when a manager leaves. We land Instagram and Telegram in the CRM, attached to the contact and the deal. 02 ### No KPI, no plan-vs-fact, no manager view. The owner cannot see who sells, what converts or how units track against plan. We build the management dashboards: KPI by manager, sales by month, plan-vs-fact on units sold. 03 ### Upsell and cross-sell go untracked. The second dress, the matching accessory — nobody measures whether it happens. We add upsell and cross-sell fields, visible to the owner, so the behaviour is tracked and coached. 04 ### The website drowns managers in repeat questions. Size, availability, delivery — the same questions, all day, eating selling time. We add an AI site consultant that triages them and hands real buyers to a manager. ↳ HOW WE SHIP IT ## How an Auspex fashion rollout looks 1. 01 ### Map the sales conversation. Two days over screen-share. Every channel a buyer talks on, every place an order is taken, every metric the owner wishes they had. 2. 02 ### Put social on the record. Instagram and Telegram (and telephony) into the CRM, attached to contact and deal — so the conversation survives a manager leaving and the owner can see it. 3. 03 ### Build the management dashboard. Manager KPI, sales by month, financial history by client, plan-vs-fact on units sold, upsell and cross-sell — with the sensitive fields visible only to the owner. 4. 04 ### Add an AI site consultant. Where inquiry volume warrants it, an AI chat on the site answers size, availability and delivery and hands real buyers to a manager inside the CRM. ↳ OUTCOME ## What changes for fashion clients On the record Instagram and Telegram in the CRM, surviving a manager leaving KPI visible manager performance, plan-vs-fact on units sold, in one dashboard Upsell tracked cross-sell and second-item behaviour measured, not guessed AI triage repeat size and stock questions answered without burning selling time ↳ STACK ## Stack we typically deploy - Bitrix24 (CRM + telephony) - Instagram + Telegram open channels - BI dashboards (KPI, plan-vs-fact, upsell) - AI website consultant - Owner-only fields and access model ↳ Our take Fashion sells in the DM, and the DM is where the data dies. Put the social channels on the record, build the dashboard the owner actually asks for — KPI, plan-vs-fact, upsell — and you can finally coach what you can see. Bitrix24 carries omnichannel, BI and an owner-only access model without a per-seat surprise as the team grows. Let's map what this means for your business — in a free 30-minute audit. [Book a free audit →](#contact) ↳ CASES ## How it played out Fashion & apparel · Ukraine ### Women’s evening-wear brand Problem An evening-dress brand with no management analytics: sales, leads and manager performance never came together, upsell and cross-sell went untracked, and the owner needed KPI reporting. Solution BI reports built in the analytics builder: sales by month, leads (source/date), client financials across all years, manager performance (dialogues, calls, average check, plan-vs-fact on dresses sold, KPI), and upsell / cross-sell with fields visible only to the owner. Plus training and Instagram/Telegram connection. Result A management dashboard: manager KPI, plan-vs-fact on dresses sold, upsell/cross-sell, client financials; Instagram connected to the CRM. Stack CRMBI-Builder (custom reports)TelephonyInstagramTelegram Fashion & apparel · Ukraine ### Online women’s clothing brand Problem An online clothing brand with heavy inbound traffic on its website needed an AI consultant to take load off managers and work across the omnichannel. Solution An AI chatbot for the website integrated with the CRM and omnichannel messengers, plus telephony. Result An AI site chatbot launched in tandem with the CRM and messengers. Stack CRMAI website chatbotOmnichannelTelephony [All cases →](/en/cases) ↳ FAQ ## Frequently asked 01 Do you connect Instagram and Telegram to the CRM? + Yes, natively. Instagram and Telegram messages land in the CRM attached to the contact and the deal — off personal phones, on the record, so the conversation survives a manager leaving. 02 What management reports can you build? + The ones owners actually ask for: manager KPI, sales by month, financial history by client, plan-vs-fact on units sold, and upsell / cross-sell — with sensitive fields visible only to the owner. 03 Can sensitive fields be hidden from staff? + Yes. The access model lets margin, upsell and owner-level analytics stay visible only to the owner or a chosen role, while managers see only what they need. 04 Can you add an AI consultant to our online store? + Where inquiry volume justifies it, yes — an AI site chat that answers size, availability and delivery, then hands real buyers to a manager inside the CRM with the conversation attached. ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.