# CRM & Automation for Automotive — Auspex > CRM for car dealers, service centres and detailers: lead nurturing, dealer-base import, multi-channel intake and telephony. Auspex on Bitrix24 since 2015. Source: https://auspex.company/en/industries/automotive/ [Industries](https://auspex.company/en/industries) / AUTOMOTIVE # CRM and automation for automotive. Dealers, service centres, detailers, parts distributors — the money leaks the same way everywhere: a quote promised “by tomorrow” that never goes out, and a dealer base that lives in one manager’s phone. Auspex sets up CRM and automation for automotive businesses across Ukraine, Germany and the EU — consolidating scattered contact bases, wiring multi-channel intake, and automating the follow-up that staff used to type by hand. ↳ THE LEAKS ## Where automotive money leaks 01 ### The quote that never went out. A customer asks for a price on a wrap, a service slot, a part. The manager means to send it after lunch — then a walk-in eats the afternoon. By tomorrow the customer has booked elsewhere. We fire the quote from the deal stage with a template and an SLA timer. 02 ### The dealer base lives in a phone. Hundreds of B2B contacts — dealers, fleets, partners — sit in WhatsApp and one person’s SIM card. They leave, the base leaves with them. We import and dedupe the whole base into the CRM so it becomes a company asset, not a personal one. 03 ### Service history nobody can find. Which car came in for what, on which VIN, under whose warranty — scattered across paper orders and a spreadsheet. We tie service records to the contact and the vehicle, searchable by plate or VIN. 04 ### Three messengers, no single thread. Viber, Instagram, the website form, the phone. The same customer turns up four times as four strangers. We land every channel in one card with full history. ↳ HOW WE SHIP IT ## How an Auspex automotive rollout looks 1. 01 ### Map the deal flow. Two days with the sales and service leads. From first enquiry to closed order to repeat service — sources, stages, who touches what. Most shops have never drawn it. 2. 02 ### Import and clean the base. Dealers, fleets, private clients — imported, deduped by phone and VIN, tagged by segment. The whole base moves in one rollout and stops being a liability. 3. 03 ### Wire intake and telephony. Viber, Instagram and web forms into the CRM, click-to-call from the card, recordings attached automatically. Inbound calls open the contact before you say hello. 4. 04 ### Automate the follow-up. Quote templates pre-filled at the offer stage, service reminders by mileage and date, win-back flows for lapsed clients. Nine manual steps become two. 5. 05 ### Put sales and service on one board. The handoff from a closed sale to the workshop, parts orders and callbacks become tasks with owners, and sales and service coordinate in one internal chat instead of shouting across the floor. ↳ OUTCOME ## What automotive clients typically see 1 single deduped CRM base instead of contacts scattered across managers’ phones <5 min from enquiry to first quote once templates and SLA timers are wired −50% typical time managers spend hunting for service history and contacts 2–4 wk typical time-to-go-live for a single-location car-services business ↳ STACK ## Stack we typically deploy - Bitrix24 (CRM + tasks + telephony) - Multi-channel: Viber, Instagram, WhatsApp Business, web forms - Telephony: SIP trunks with call recording - Dealer-base import & dedupe (phone / VIN tagging) - 1C integration (read-only) for stock and orders - Task management + internal chat (sales ↔ service handoff) ↳ Our take Automotive is not a marketing problem — it is a response-time and memory problem. The shop that quotes in five minutes and remembers every car wins the repeat business the shop that “will send it tomorrow” never sees. Get the base into one clean CRM, wire the intake, and the follow-up runs itself. Let's map what this means for your business — in a free 30-minute audit. [Book a free audit →](#contact) ↳ CASES ## How it played out Automotive services · Germany ### Automotive detailing network Problem A paint-protection, tinting and wrapping business needed CRM set up from scratch — proper entities, access rights, automation — and an existing dealer base imported. Solution Bitrix24 configured with the right entities and access model, automation rules for lead nurturing, and a clean import of the existing dealer base. Result The full dealer base consolidated into one structured CRM; lead-nurturing automation in place; access rights set per role. Stack Bitrix24Lead-nurturing automationDealer-base import & dedupe Automotive · Ukraine ### Auto-parts retailer (B2C) Problem An auto-parts seller flooded with routine messenger queries (price, availability, delivery) — managers drowning in routine, open channels not connected. Solution Open channels connected plus an AI agent for B2C messenger sales that closes routine queries (price/availability/delivery); accounting integration and omnichannel. Result The AI agent closes about 70% of routine queries (price, availability, delivery); an active project with an estimated saving of around ₴180k a year. Stack CRMAI sales agentOpen channels (omnichannel)1C integration [All cases →](/en/cases) ↳ FAQ ## Frequently asked 01 Can you import our existing dealer / client base? + Yes — that is a standard first step. We import and dedupe the whole base in a single rollout. Any format with a phone or email (Excel, a 1C export, another CRM) we clean and load, tagged by segment. 02 Do you integrate with 1C and our parts catalogue? + Yes. We commonly read from 1C (read-only SQL or API) for stock and orders and write deal and contact data back to the CRM. Parts lookups can surface inside the deal card. 03 We sell to German / EU clients. Languages and data residency? + We have built multilingual sales flows for German-speaking automotive clients. Bitrix24 EU is hosted in Germany with a DPA on request — EU cloud or on-premise, never the global cloud for EU data. 04 How long for a service centre with two locations? + 4–6 weeks for two locations. The bottleneck is cleaning the base and training staff, not the software. A single location is usually 2–4 weeks. ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.