# Sending from the card · SMS Marketing — Auspex

> The fastest way to message a customer is the app tab in a CRM card. It is available in deal, lead and contact cards.

Source: https://auspex.company/en/docs/sms-marketing/card/

# Sending from the card

The fastest way to message a customer is the app tab in a CRM card. It is available in **deal, lead and contact** cards.

![the app tab in a deal card: the send form and the history.](/_astro/card-1.B4_iXJwx_Z2em45B.webp)

## How to send a message

[](#how-to-send-a-message)

1.  Open the card and go to the app tab.
2.  Check the **Recipient** line: this is the number the message will go to.
3.  Choose the **channel**: SMS, Viber or Cascade (Viber → SMS).
4.  Choose the **sender** (alpha name).
5.  Write the text or choose a **template**. Variables such as `{name}` are replaced with the record’s data right away.
6.  Click **Send**.

The message appears in the message history with its status, and an entry about the send appears in the history of the CRM card itself.

### Where the number comes from

[](#where-the-number-comes-from)

-   For a **lead or a contact**, from the “Phone” (Телефон) field of the record itself.
-   For a **deal**, from the linked contact, or from the linked company if no contact has a number.

With one number the form simply shows it. With several (on the record, on several contacts of a deal, on the company), the **Recipient** line becomes a list: each number shows its type and whose it is. The main number is preselected; the message goes to the one you pick.

If there is no number, the form shows “No recipient phone”. Add a number in the card or in the linked contact.

## Counters below the text

[](#counters-below-the-text)

Counter

What it means

**Characters**

the length of the text after variables are filled in

**Segments**

how many SMS the operator splits the text into; you pay for each segment

**Encoding**

GSM-7 (Latin) or UCS-2 (Cyrillic and other characters)

**Cost ≈**

the approximate price of this message

One SMS holds 160 Latin characters or 70 Cyrillic ones; a longer text is split into segments of 153 and 67 characters respectively.

### Transliteration

[](#transliteration)

The **Transliterate** switch rewrites Cyrillic in Latin letters. A segment then holds more characters, so a long message costs less. To have the switch on from the start, tick **Transliterate by default** in [Settings](../settings/#general).

## AI editor

[](#ai-editor)

The **AI editor** button suggests a version of your text in the chosen style: **Formal, Shorter, Friendly, Business tone, Creative, Fix mistakes**. You see “Before” and “Suggestion” and decide whether to apply it.

-   The AI does not change variables in the text: if a suggestion affects them, it is discarded.
-   The AI does not change the language of the message either: Ukrainian text stays Ukrainian, Russian stays Russian, English stays English.
-   For SMS, the editor does not add emoji or “long” dashes: one such character can double the number of SMS parts. Below the suggestion you see how many SMS parts there were and how many there will be; if the new version costs more, a warning appears.
-   The AI only rewrites your text. It will not create a message from an empty field.
-   The text to edit can be up to 2000 characters.
-   You can turn the AI editor off for the whole portal in [Settings](../settings/#general).

## Message history

[](#message-history)

Below the form is the folded **Message history** section. Click it to see all messages to this record: from the card, from campaigns and automatic ones. The list scrolls, newest first.

Status

What it means

Queued, Enqueuing, Sending

the message has not been passed to AlphaSMS yet

Accepted

AlphaSMS accepted the message; there is no delivery report yet

Delivered

the operator confirmed delivery to the phone

Read, Replied

for Viber: the customer opened the message or replied

Delivery failed

the operator could not deliver it (phone switched off, wrong number and so on)

Request error

AlphaSMS rejected the message straight away; no money was charged

Click a message to see the details: channel, number, number of segments, cost, when it was sent and delivered, and for Viber the text of the customer’s reply.

## Good to know

[](#good-to-know)

-   **A double click does not send two messages**: the same text to the same recipient within a minute is sent once.
-   **Quiet hours do not apply to the card**: they restrict only automatic messages. A message from the card goes out right away.
-   **A number on the stop list** does not get the message: the form says “This number is on the stop list — the message was not sent”.
-   If the **Send** button is inactive, the text to its left says what is missing: a phone number, an AlphaSMS key, a sender or the text.
-   The **gear** next to the balance opens the app settings right from the card. Only the portal owner and administrators see it.

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Templates](/en/docs/sms-marketing/templates/)