# Campaigns · SMS Marketing — Auspex

> A campaign sends one template to many customers selected by a saved Uspacy filter.

Source: https://auspex.company/en/docs/sms-marketing/campaigns/

# Campaigns

A campaign sends one template to many customers selected by a saved Uspacy filter. Before launch you see the exact number of recipients and the cost, and afterwards how many messages have been sent and delivered.

Open the app → **Campaigns** → **New campaign**. The wizard has three steps.

![the campaign list with progress and the “New campaign” button.](/_astro/campaigns-1.C6xFKZjw_1m36H4.webp)

## Before you start

[](#before-you-start)

-   Prepare a [template](../templates/) for the record type you need.
-   Save a **filter** with the customers you need in Uspacy: open a list, for example “Contacts” (Контакти), set up the filter and save it. Saved filters appear in the wizard once you have opened that list at least once in the same browser tab.

## Step 1. Audience

[](#step-1-audience)

1.  Choose the **Record type**: Contacts, Deals, Leads or Companies.
2.  Choose a **Saved CRM filter** or **All records**.

**Recipients: N** appears below right away.

If the filter contains a condition the app cannot transfer yet (for example, by date), it names the field and does not let you continue. This is a safeguard: without that condition the campaign would go to a wider group of people than you intended. Choose another filter or change this one in the CRM.

## Step 2. Message

[](#step-2-message)

1.  Choose a **Message template**. Only those that fit the chosen record type are offered.
2.  Choose a **sender**.
3.  Enter the **Campaign title**: this is what the campaign is called in the list.
4.  Choose **When to send**: **Send now** or **Schedule** for a date and time. The time follows the time zone of your Uspacy profile, which is shown below the field.

## Step 3. Estimate & launch

[](#step-3-estimate--launch)

Click **Estimate**. The app shows:

-   **Recipients** — the exact number: just counted from the CRM, excluding stop-listed numbers and duplicates. If one number is recorded for several customers, the message goes out once.
-   **Cost** — for SMS, calculated at AlphaSMS prices for each number (country and operator) and by the length of each recipient’s text. For Viber, the cost is approximate.
-   The **Balance** of your AlphaSMS account.

If AlphaSMS does not serve some of the numbers, the app says how many: they are not included in the cost and do not get the message.

**Launch** (or **Schedule**) is available when there is enough money: the balance must cover the cost of this campaign, the reserve of campaigns already running and a 5% margin.

## How a campaign runs

[](#how-a-campaign-runs)

Status

What is happening

**Scheduled**

waiting for its start time

**Preparing**

the app collects the audience from the CRM and prepares the text for each recipient

**Running**

messages are being sent

**Paused**

stopped by you or by the app; the reason is shown below the status

**Completed**

all messages have been passed to AlphaSMS

**Cancelled**

stopped for good

The **Recipients** column shows a “sent / total” counter and a progress bar, with delivery below it:

-   **Delivered** — the operator confirmed delivery;
-   **Read** — for Viber;
-   **In flight** — AlphaSMS accepted the message, there is no report yet;
-   **Not delivered** — the operator or AlphaSMS refused it.

Delivery reports keep arriving for some time after the “Completed” status, and the figures update on their own.

**Speed.** A large campaign is prepared first (10–15 minutes per 20,000 contacts) and then sent at up to two thousand messages per minute.

## Pause, resume, cancel

[](#pause-resume-cancel)

-   **Pause** — sending stops within a few seconds. What has already been passed to AlphaSMS cannot be recalled.
-   **Resume** — the campaign continues from where it stopped; nobody gets the message twice.
-   **Cancel** — stops the campaign for good, after confirmation. The remaining messages are not sent and no money is charged for them.

### Why the app paused a campaign

[](#why-the-app-paused-a-campaign)

Reason below the status

What to do

Not enough balance at the provider

top up your AlphaSMS balance and click **Resume**

The CRM returned an error while building the audience

wait a few minutes and click **Resume**

No CRM access

check that the app is installed; if you reinstalled it, click **Resume**

Repeated send failures

check the template and the sender, then click **Resume**

## Drafts

[](#drafts)

If you close the wizard before launch, the campaign stays with the **Draft** status. **Continue** opens it at the estimate step, and **Delete** removes it together with its audience.

## Good to know

[](#good-to-know)

-   **Quiet hours do not apply to campaigns**: they are for automatic messages only. To avoid messaging customers at night, schedule the campaign for a convenient time.
-   **The stop list is checked twice**: during preparation and right before sending. A number added to the stop list after launch does not get the message.
-   Every campaign message appears in that customer’s card history.

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Templates](/en/docs/sms-marketing/templates/) [Next  
Automatic messages](/en/docs/sms-marketing/automation/)