# Bakery: Bitrix24, 1C exchange and a Telegram bot | Auspex > How Auspex set up Bitrix24 for a bakery with delivery: website orders, transfer to 1C with discounts, payment links and a Telegram bot for confirmations and NPS. Source: https://auspex.company/en/cases/bakery-confectionery/ [Case studies](https://auspex.company/en/cases/) / Bakery & confectionery with delivery ↳ Food & beverage · HoReCa · Ukraine # Bakery & confectionery with delivery: Bitrix24, 1C exchange and a Telegram bot Auspex implemented Bitrix24 cloud for a bakery and confectionery business with delivery and has kept developing it since. Website orders land in the CRM and go to 1C with their discount, customers receive a payment link, and a Telegram bot asks them to confirm the order and rate the service. The rating moves the deal to Promoters, Passives or Detractors. Updated 14 October 2026 Client Bakery & confectionery with delivery Industry [Food & beverage · HoReCa · Ukraine](/en/industries/food-beverage/) Stack CRM1C integrationWebsite on CRM platformBusiness processesPayment linksTelegram notifications ## What did the client need? The client takes orders online and wanted to automate sales and marketing: keep customer data in one place and see the full history with each customer. At first the website, the CRM and accounting were not connected. Orders never reached accounting, and payment links and Telegram notifications kept failing. ## What did we set up first? The first stage covered sales in the CRM and was already running in 2024: - order-handling scripts; - lead segmentation and statuses; - deal stages and segmentation; - automation of the manager's workspace; - integration of website orders. ## How does an order reach accounting and payment? In February 2025 we set up data transfer from the CRM to 1C, so orders from the CRM now reach the accounting system. In March 2026 we added sending payment links to customers. In May the discount set in the CRM started going to 1C as well. ## What does the Telegram bot do? The bot sends the customer two buttons: confirm the order or decline it. The answer starts a business process in the CRM. When needed, the bot asks the customer for a phone number. The bot also runs an NPS survey with three emoji. The rating moves the deal to the matching stage of a separate NPS pipeline, and a neutral or negative rating gets its own reply. In January 2026 we moved the bot scenario from n8n to a separate service built on Mastra, with error alerts sent to Telegram. In April a widget appeared on contact and lead cards, so managers can message a customer on Telegram straight from the CRM. Since May every outgoing message is also copied into the Bitrix24 Open Channel chat. ## Frequently asked ### How do you track customer NPS in a CRM? The bot sends three emoji on Telegram, and the answer moves the deal in a separate pipeline to Promoters, Passives or Detractors. The pipeline itself shows how many customers sit at each stage. ### Is the discount passed from the CRM to 1C? Yes. Since May 2026 the discount set in the CRM goes to 1C together with the order data. ### Can a manager message a customer on Telegram without leaving the CRM? Yes. Contact and lead cards have a Telegram widget. A sent message is saved as a comment in the card's history and, since May 2026, also copied into the Open Channel chat. [CRM for this industry →](/en/industries/food-beverage/) [All cases →](/en/cases/) ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.