# Case study: GRO — from 10 orders a month to 10 a day | Auspex > How a Ukrainian Apple-tech retailer grew order volume ~30x: CRM implementation, ERP sync, and Ringostat telephony. A case study by CRM integrator Auspex. Source: https://auspex.company/en/blog/gro-ecommerce-crm-erp-case/ [Blog](/en/blog/) / Field Notes # GRO: from 10 orders a month to 10 a day. The role of CRM and ERP sync. By: Andrew Maryasov · Jul 21, 2026 · 6 min read GRO is a Ukrainian retailer and service center for Apple and other consumer tech, 16 years in business. Since 2021, Auspex has been the company's CRM integrator: system implementation, sales automation, and CRM-to-ERP synchronization. Over that period GRO grew from roughly 10 orders a month to 10 a day. The joint case study with telephony platform Ringostat is published on their blog — this is our side of the story. ## Starting point: orders were getting lost in chat threads. In 2021 GRO handled about 10 website orders a month — and even that volume was already painful. Inquiries lived in separate comment threads: each one needed clarifications, information lookups, and a manually assembled reply. There was no process control, and some orders simply got lost. The company approached the choice systematically, reviewing and comparing 5–10 CRM integrators. In the Ringostat case study, GRO's development director Andrii Kachalaba attributes the choice of Auspex to speed and clear communication at every stage — down to how quickly invoicing arrangements were settled. ## What Auspex did: full cycle, not "install and leave". We work as a full-cycle integrator. For GRO that meant our standard sequence: - Interviews and process mapping: what already works in the company and what belongs in the CRM. - Selecting a CRM to fit the needs — not a habit of favoring one platform. - Standard configuration that requires no engineers. - Custom development where standard functionality falls short. - Team training: without user skills, no system delivers productivity. Once the basics were live, the second, larger stage began: synchronizing the CRM with the ERP system. That is what closed the core pains of a growing e-commerce operation — systematic lead handling, correct order creation, and automated order processing. Managers stopped re-typing data between systems, and the business could grow at its own pace. > With GRO the initial request was standard system configuration; later we started a large-scale CRM-to-ERP synchronization project — helping the business grow and develop at a pace comfortable for it. > > — Andrew Maryasov, CEO of Auspex ## CRM + telephony: where Ringostat came in. In Ukrainian e-commerce, reaction speed decides the sale: fail to answer within 5 minutes in chat — or instantly on the phone — and the customer is most likely gone. GRO had a technical obstacle at the start: calls initiated from the CRM took 10 to 90 seconds to connect. Moving to Ringostat's virtual telephony removed the delay and added parallel calls, routing to the responsible manager, and call tracking — dynamic number insertion on the website plus static numbers for social channels. CRM and telephony operate as one system: communication history, call recordings, and call sources are attached to the customer rather than scattered across channels. That is the omnichannel setup the whole project was about: a customer writes on Viber, continues on Instagram, then calls — and the manager sees one story, not three. ## Results. - Order volume: from ~10 a month to ~10 a day (as stated by the GRO team in the Ringostat case study). - Average call length is about 1 minute 20 seconds: managers have context, redundant clarifications are gone. - Ad budgets grew roughly a hundredfold alongside the business — guided by call-tracking data. - Customer acquisition cost, fixed in hryvnia, has stayed flat for five years. To be fair about attribution: this growth is first of all the work of the GRO team. The role of CRM, ERP sync, and telephony is that the growth stayed manageable — volumes multiplied dozens of times and the processes held. The full version of the case study — including telephony, call tracking, and AI speech analytics details — is published on the Ringostat blog: "Case study: how to grow from 10 orders a month to 10 orders a day in e-commerce". Auspex is a full-cycle CRM integrator: 11 years in the market, 1,500+ projects delivered, a median go-live of 30 days, and 15+ technology partners. If your e-commerce operation is stuck in manual order processing, start with a process audit. Read next - [The case study on the Ringostat blog (full version)](https://blog.ringostat.com/uk/keys-yak-vyrosty-z-10-zamovlen-na-misiats-do-10-zamovlen-na-den-v-e-commerce/) - [How Auspex rolls out a CRM: the process week by week](/en/blog/how-auspex-rolls-out-crm/) - [CRM in 4–6 weeks: a realistic plan](/en/blog/crm-in-4-6-weeks-week-by-week/) - [Service: CRM implementation](/en/services/crm-implementation/) Andrew Maryasov Founder, Auspex Founder of Auspex. Implementing CRM and automating business processes since 2015 — 1,500+ projects. [amaryasov.expert →](https://amaryasov.expert) ## Frequently asked How long does a CRM implementation take for e-commerce? The median go-live across Auspex projects is 30 days. For e-commerce, the basics — leads, orders, telephony — usually launch within the first month; ERP synchronization is a separate stage whose scope depends on your accounting system. Why synchronize CRM with ERP? So that orders, stock, and statuses live in one system and managers stop re-typing data. In the GRO case, CRM-to-ERP sync is what made automated order processing possible at growing volumes. Can you connect our existing telephony to the CRM? Yes. Auspex works with 15+ technology partners; the GRO case uses Ringostat — virtual telephony with call tracking integrated into the CRM. The right telephony depends on your priorities: connection speed, analytics, call recording. Where do we start if orders are already getting lost? With an audit: which channels bring inquiries, where they get lost, and which processes already work. Then select a CRM to fit those processes — not the other way around. You can request an audit on the CRM implementation service page. ## Business automation digest 2–3 emails a month — what actually works in CRM and automation. No spam. Unsubscribe in one click. [Free CRM audit →](/en/contact/) ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.