# Bitrix24 vs Zoho CRM: Pricing, AI & TCO Compared (2026) > Bitrix24 or Zoho CRM for your SMB? Compare flat-rate vs per-user pricing, CoPilot vs Zia AI, and real EUR TCO at 5, 20 and 50 users — from a CRM implementer. Source: https://auspex.company/en/blog/bitrix24-vs-zoho/ ↳ COMPARISON · 2026 Bitrix24 ⇄ Zoho CRM # Bitrix24 vs Zoho CRM Bitrix24 and Zoho CRM land on the same shortlist because both look affordable — but that word hides two opposite pricing models, and the gap between them widens with every person you add. Auspex implements Bitrix24 as a Gold Partner, so that read comes from hands-on projects; the read on Zoho CRM is analytical, based on official pricing and product documentation. Neither vendor pays us, and this comparison is as much about who each tool is wrong for as who it fits. By: Andrew Maryasov · Founder, Auspex Feature Bitrix24 Zoho CRM Winner Pricing model Flat rate per organization (user-capped tiers) Per user, per month Bitrix24 Free plan Yes — 1–2 users, basic CRM Yes — up to 3 users Zoho CRM Cost at 20 users (annual billing) Standard — 87 €/mo flat Standard — 20 × 14 = 280 €/mo Bitrix24 Cost at 50 users (annual billing) Standard — still 87 €/mo Standard — 700 €/mo; Professional — 1,150 €/mo Bitrix24 AI in the cheap tiers CoPilot on every plan, incl. Free (600 req/hr shared cap) No Zia on Free or Standard Bitrix24 Advanced sales AI CoPilot: drafting, call scoring, summaries Zia: predictive scoring, forecasting, anomaly detection (Enterprise, 40 €/user/mo) Zoho CRM Self-hosted (on-premise) option Yes — full data-residency control No, cloud only Bitrix24 Product shape All-in-one monolith: CRM + tasks + comms + sites Focused CRM inside a 55+ app ecosystem tie Learning curve Steeper — breadth is a setup-once tax Faster start: guided setup, Canvas layouts Zoho CRM Availability in Ukraine Not available since June 2023 (NSDC sanctions) Available Zoho CRM ↳ Our verdict For a budget-sensitive SMB that needs several tools at once and expects to grow, Bitrix24 is usually the more rational base: flat-rate pricing is hard to beat past 15–20 users (87 €/month for the whole company on Standard versus roughly 700 €/month for 50 Zoho Standard seats), and built-in CoPilot means everyday AI is not billed per head. Zoho CRM earns its place when the CRM itself is the priority, the team is small or Enterprise-budgeted, and Zia's advanced sales intelligence or the 55-app Zoho ecosystem does real work for you. One hard boundary: since June 2023 Bitrix24 is unavailable to companies operating in Ukraine under NSDC sanctions — Ukrainian businesses should start from our Ukraine CRM guide instead. ## Frequently asked Is Zoho cheaper than Bitrix24? On a tiny team, Zoho can be — its free plan covers 3 users versus Bitrix24's 1–2. On any paid tier at scale, Bitrix24 is far cheaper, because it charges a flat rate per organization while Zoho charges per user. At 50 users, Bitrix24 Standard is about 87 €/month against roughly 700 €/month for Zoho Standard, or 1,150 €/month for Zoho Professional. Can I migrate from Zoho to Bitrix24? Yes. Migration moves contacts, companies, deals, communication history and pipeline structure across. Cost and effort hinge on three things: data volume, the number of custom fields, and how many automations and pipelines must be rebuilt by hand. Auspex handles migrations of this kind as part of implementation. Which is better for a small business in Spain? Both bill in euros and offer Spanish interfaces, so it comes down to shape and budget. A Spanish pyme that wants one tool for sales, projects and communication — and predictable cost as it grows — usually fits Bitrix24, and its self-hosted edition eases GDPR data-residency. A small sales-only team already using Zoho apps may prefer Zoho CRM. Does Bitrix24 or Zoho have better built-in AI? They're strong in different ways. Bitrix24's CoPilot is included on every plan, including Free, with a shared cap of 600 requests per hour per account. Zoho's Zia is the more advanced sales engine — scoring, forecasting, anomaly detection — but its full set requires Enterprise (40 €/user/month), with an everyday subset on Professional. Cheaper tiers get more AI on Bitrix24; deeper sales AI lives higher up on Zoho. Is Bitrix24 available in Ukraine? No. Since 1 June 2023, under National Security and Defence Council sanctions, Bitrix24 is unavailable to companies operating in Ukraine — portals were disconnected and data deleted. Ukrainian businesses should read our guide to choosing a CRM for a Ukrainian business; this comparison targets EU, Spanish and global markets. Which has the shorter learning curve? Zoho CRM starts faster: guided onboarding and a focused interface. Bitrix24's breadth makes it heavier to learn, but that's mostly a setup-once cost. On either platform, an implementation partner shortens the ramp and prevents the common configuration mistakes. [Free CRM audit →](/en/contact/) ↳ Next - [Bitrix24 →](/en/products/bitrix24/) - [Integrations & partners →](/en/partners/) - [CRM implementation →](/en/services/crm-implementation/) ↳ FREE AUDIT 30 min · free · ↓ ## Ready to Get Your Sales Under Control? Free process audit — 30 minutes, and you'll receive: 1,200+ companies since 2015 · 30-day median go-live 01 A map of where you're losing leads 02 Priorities: what to automate first 03 An implementation plan for 2-4 weeks We'll call within 24 hours. The plan is yours, even if we don't work together.